Matt Ross

Matt Ross is a senior advisor at Advantage Consulting and brings extensive background in communications strategy, media relations, political campaigns, crisis management and coalition building. Matt has worked with large consumer clients, government entities, trade associations, and candidates, providing strategic counsel and media relations. 

Ross specializes in targeted messaging and non-traditional alliances to create support for specific issues. Whether it is the PUC or the Air Resources Board, Ross closely aligns his clients with labor and environmental groups in order to garner favor with regulatory agencies. Past clients include the Children and Families Commission of Orange County, a national organization to put local pressure on Congress in order to continue the capital gains and dividends tax cuts and the Citizens for Economic and National Security. 

Prior to joining Advantage Consulting, Matt was Vice President for a large international public relations firm where he was in charge of some of the largest public affairs clients including Walmart, Rumsey Band of Wintun Indians, Orange County Toll Road Project and several projects with Chevron Corporation. In that capacity Matt served as the day-to-day manager and developed unique approaches to change the public’s perception by partnering with nontraditional alliances such as certain trade unions and environmental groups.

Matt served the California State Legislature as communications and public affairs director for the Senate Caucus for four Republican leaders. In that capacity, he managed the Caucus’ overall communications plan, messaging, websites, television and radio studios. Matt was also in contact on a daily basis with reporters focusing on business, government and political issues. In addition, Matt assisted in legislation regarding elections reform and redistricting and served as the lead staff for the Joint Legislative Audit Committee’s review of the improper use of voter outreach funds.  

Matt is a regular contributor to Capitol Weekly’s Expert Expound column. His opinion editorials and letters to the editor on behalf of others have appeared in the Bakersfield Californian, Capitol Weekly, Contra Costa Times, Fresno Bee, Los Angeles Daily News, Los Angeles Times, Oakland Tribune, Orange County Register, Riverside Press-Enterprise, Sacramento Bee, San Francisco Chronicle, San Jose Mercury News, San Diego Union-Tribune, and USA Today.

Prior to joining the Legislature, Matt served as the successful campaign manager for Proposition 21, the Juvenile Crime Preventions and Gang Initiative of 2000. Matt also worked in the Attorney General’s Office as Chief Deputy Press Secretary, covering a variety of state issues from the consumer law to environmental protection. He previously worked in Governor Deukmejian’s Administration and served on Governor Schwarzenegger’s transition team.

Ross earned undergraduate degrees from the University of California at Santa Barbara and a graduate degree from the University of Southern California.


California Sets Power Usage Record as Historic Heatwave Wanes


California faced one of the most prolonged heatwaves in its history.  All-time record temperatures up and down the state made it difficult for Californians to stay cool and the power to stay on.  The result of the oppressive heat led to Governor Gavin Newsom calling for an emergency proclamation to address the ten-day power crisis. […]

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California Heat Storm Could Trigger Blackouts Tuesday Afternoon and Evening (September 6)


A heat storm is hitting California and for five (6) consecutive days, the California Independent System Operator (CAISO) has called “Flex Alert.”  The Alert’s have been in effect daily since September 1, during the peak electricity consumption hours, from 4:00 PM to 9:00 PM.  The hope is that Californians state-wide will reduce their energy use while […]

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California Adopts 25 GW Offshore Wind Goal by 2045


On Wednesday, the California Energy Commission approved a report establishing a 2 to 5 GW goal for offshore wind power by 2030 and a 25 GW goal by 2045. CEC Chair David Hochschild said, “These ambitious yet achievable goals are an important signal of how committed California is to bringing the offshore wind industry to […]

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PG&E’s Role in Napa Fires for a Jury to Decide


U.S. Bankruptcy Judge Dennis Montali agreed this week (8/16) to allow a State jury to decide whether PG&E’s equipment ignited the devastating wildfire in California wine country nearly two years ago.

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