Matt Ross

Matt Ross is a senior advisor at Advantage Consulting and brings extensive background in communications strategy, media relations, political campaigns, crisis management and coalition building. Matt has worked with large consumer clients, government entities, trade associations, and candidates, providing strategic counsel and media relations. 

Ross specializes in targeted messaging and non-traditional alliances to create support for specific issues. Whether it is the PUC or the Air Resources Board, Ross closely aligns his clients with labor and environmental groups in order to garner favor with regulatory agencies. Past clients include the Children and Families Commission of Orange County, a national organization to put local pressure on Congress in order to continue the capital gains and dividends tax cuts and the Citizens for Economic and National Security. 

Prior to joining Advantage Consulting, Matt was Vice President for a large international public relations firm where he was in charge of some of the largest public affairs clients including Walmart, Rumsey Band of Wintun Indians, Orange County Toll Road Project and several projects with Chevron Corporation. In that capacity Matt served as the day-to-day manager and developed unique approaches to change the public’s perception by partnering with nontraditional alliances such as certain trade unions and environmental groups.

Matt served the California State Legislature as communications and public affairs director for the Senate Caucus for four Republican leaders. In that capacity, he managed the Caucus’ overall communications plan, messaging, websites, television and radio studios. Matt was also in contact on a daily basis with reporters focusing on business, government and political issues. In addition, Matt assisted in legislation regarding elections reform and redistricting and served as the lead staff for the Joint Legislative Audit Committee’s review of the improper use of voter outreach funds.  

Matt is a regular contributor to Capitol Weekly’s Expert Expound column. His opinion editorials and letters to the editor on behalf of others have appeared in the Bakersfield Californian, Capitol Weekly, Contra Costa Times, Fresno Bee, Los Angeles Daily News, Los Angeles Times, Oakland Tribune, Orange County Register, Riverside Press-Enterprise, Sacramento Bee, San Francisco Chronicle, San Jose Mercury News, San Diego Union-Tribune, and USA Today.

Prior to joining the Legislature, Matt served as the successful campaign manager for Proposition 21, the Juvenile Crime Preventions and Gang Initiative of 2000. Matt also worked in the Attorney General’s Office as Chief Deputy Press Secretary, covering a variety of state issues from the consumer law to environmental protection. He previously worked in Governor Deukmejian’s Administration and served on Governor Schwarzenegger’s transition team.

Ross earned undergraduate degrees from the University of California at Santa Barbara and a graduate degree from the University of Southern California.


CAISO Symposium Provides Insight As To Concerns & Where the Utilities Are Going


More than 850 attended this year’s California Independent System Operator (CAISO) Symposium. While most of the conference focused on regional issues and day-ahead scheduling, the opening panel consisted of panelists representing western state utilities.  Carolyn Winn, CEO of SDG&E, highlighted the need for more solar, wind, hydropower, and storage. She also added that SDG&E will […]

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PG&E Formally Files Diablo Canyon Operational Permit Extension


On Halloween, PG&E took the next step in continuing the operation of Diablo Canyon by submitting its renewal application to the federal Nuclear Regulatory Committee (NRC). Diablo Canyon’s two units are scheduled to retire in 2024 and 2025. “This request to renew our licenses is another step to help California reliably achieve its bold decarbonization […]

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California’s Existing Electric Vehicle Infrastructure Needs Work


UC Berkeley studied the existing electric vehicle charging stations and found several problems.  Of 657 public chargers in the Bay Area, 23% were out of order, and an additional 5% were fitted with a cable that couldn’t reach a car.  The study did not look at Tesla charging stations since not all vehicles can charge […]

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Newsom Signs Climate Package


As we had previously reported and expected Governor Gavin Newsom this week signed his climate package of bills which he proposed late in the legislative session, and a number of other climate bills that had been part of our tracking list this session.  The new laws will now require the state to become carbon-neutral by […]

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